Have you ever poured your heart into an ad or campaign, only to feel like it’s just not hitting the mark? We’ve all been there—when the numbers don’t match the effort, it can be frustrating, right?
Here’s something that might surprise you: It’s not always the ad that’s the issue; sometimes, it’s the audience.
Did you know a small percentage of people drives a disproportionately large part of specific industries? For example, just 1% of Indians make up 45% of all flights, and 6.5% of the population accounts for 44% of all UPI transactions.
That’s where the India 1 Audience comes in.
You see, India is segmented into different consumer groups—India 1, 2, and 3. The India 1 group is where the magic happens for businesses that want to scale rapidly and sustainably.
Why?
- They have higher purchasing power and are more likely to invest in premium products and services.
- They’re tech-savvy, making decisions based on what they see online, which means your webinars and funnels have a better chance of converting.
- This audience is open to new ideas and willing to try new solutions, making them easier to nurture into loyal clients.
- And when you hit the right message? They’re consistent buyers, opening the door to upsells and repeat business.
If you’re serious about scaling your business to new heights, focusing on India 1 is a must. It’s not about casting a wide net—it’s about casting the right one.
I’ve got two useful resources for you:
- If you prefer reading, check out this insightful article for a deep dive into India 1’s behavior: Decoding Indian Consumers
- If watching is more your style, here’s an in-depth video on the topic by Jayant Padhi: Watch the video. Hope you find it useful!