Tired of Junk Leads on Facebook Ads? Use these 2 hacks to fix it instantly.
Are you tired of pouring money into Facebook Ads only to receive worthless leads?
You’re not alone.
Many coaches and business owners face the same frustration.
But what if I told you there’s a way to reduce junk leads and attract high-quality prospects instead drastically?
Today, I want to share two secret hacks that can transform your Facebook Ads strategy:
Secret Hack 1: Disable Audience Network
The Facebook Audience Network extends your ads beyond Facebook to third-party apps and websites. While it increases your ad reach, it often attracts less relevant leads, resulting in higher junk leads.
Why Disable It?
- Higher Quality Leads: By keeping your ads solely on Facebook, you ensure your audience is more targeted and relevant.
- Better Control: You have more control over where your ads appear, leading to improved ad performance.
- Cost Efficiency: Although your cost per lead might rise slightly, the quality of leads justifies the investment.
How to Disable Audience Network:
- Go to Ads Manager: Navigate to your campaign settings.
- Edit Placements: Choose “Manual Placements.”
- Uncheck Audience Network: Deselect the Audience Network option.
- Save Changes: Apply your new settings and monitor the results.
The Facebook Audience Network extends your ads beyond Facebook to third-party apps and websites. While it increases your ad reach, it often attracts less relevant leads, resulting in higher junk leads.
Why Disable It?
- Higher Quality Leads: By keeping your ads solely on Facebook, you ensure your audience is more targeted and relevant.
- Better Control: You have more control over where your ads appear, leading to improved ad performance.
- Cost Efficiency: Although your cost per lead might rise slightly, the quality of leads justifies the investment.
How to Disable Audience Network:
- Go to Ads Manager: Navigate to your campaign settings.
- Edit Placements: Choose “Manual Placements.”
- Uncheck Audience Network: Deselect the Audience Network option.
- Save Changes: Apply your new settings and monitor the results.
- Higher Quality Leads: By keeping your ads solely on Facebook, you ensure your audience is more targeted and relevant.
Secret Hack 2: Add 1-2 Extra Questions in Your Lead Form
Simplifying your lead forms might seem counterintuitive, but adding a couple of strategic questions can significantly filter out junk leads.
Why Add Extra Questions?
- Better Qualification: Questions help you understand your leads’ needs and intentions.
- Increased Engagement: Engaged leads are more likely to convert, ensuring you invest your time and resources wisely.
- Reduced Spam: Additional questions act as a barrier against automated bots and uninterested individuals.
How to Implement This:
- Identify Key Questions: Consider what information is crucial for qualifying your leads.
For example:- “What is your primary goal for joining this workshop?”
- “How did you hear about us?”
- Integrate into Lead Forms: Add these questions to your Facebook lead forms.
- Analyze Responses: Use the answers to segment and prioritize your leads effectively.