The Power Trio: Social Media + Email List + Community
Have you ever wondered what makes some of the biggest online brands successful?
While reading this email, think of one of your favorite successful influencers, coaches, business tycoons, or brands.
After going through this message, reply back and let me know whom you imagined and if they also have this TRIO setup.
They all leverage a powerful combination of three key elements:
1. Social Media Presence
Think about your favorite online personalities. They dominate their chosen platforms, sharing content that engages millions. But here’s the thing—you don’t need to be on every platform.
Focus on where your audience spends their time and where you enjoy creating content:
- Facebook – Great for building communities and sharing diverse content types.
- Instagram – Ideal if your content is visual and appeals to a younger audience.
- LinkedIn – Perfect for connecting with professionals and B2B networking.
- YouTube – If you love making videos and tutorials, this is your playground.
- Twitter – Excellent for sharing quick updates and engaging in real-time conversations.
- Blogging – If writing is your strength, starting a blog can establish you as an authority and boost your SEO.
The key is to pick one platform and excel at it, rather than spreading yourself thin across many.
Focus your energy there and build a strong, consistent presence.
2. An Active Email List
Successful brands offer valuable resources that entice visitors to join their email lists.
This isn’t just about numbers—it’s about building relationships.
Consider creating one effective funnel to grow your email list:
- Lead Magnets – Offer a free ebook, checklist, or guide that solves a problem for your audience.
- Webinar Funnel – Host a free webinar on a topic of interest, requiring sign-up via email.
- Workshop Funnel – Offer live or recorded workshops to provide in-depth value.
- Free Recorded Courses – Provide a mini-course delivered via email or through a members’ area.
Secret Hack: Use your email list to promote your social media content!
Whenever you publish a new blog post, video, or update, share it with your subscribers.
This keeps your audience engaged and boosts your content’s visibility across platforms.
3. Create a Community
Building a community fosters a sense of belonging and encourages interaction.
Choose one community platform that suits you:
- Facebook Groups – Great for creating interactive spaces where members can share and discuss.
- WhatsApp Groups – Ideal for immediate, personal interactions and quick updates.
- Private Communities (e.g., Skool.com) – Offer dedicated platforms with more control and features.
- Forums or Membership Sites – Create a space on your own website for members to engage deeply.
Regular interaction is key – share valuable content, ask questions, and encourage members to contribute their experiences.
Personal Experience:
Earlier, I was hosting live Q&A sessions on Zoom. You might have received some of my invites.
However, attendance was low, and it felt like I wasn’t truly connecting with everyone.
So, I decided to switch things up.
I started hosting live Q&A sessions in text format on my WhatsApp group, and guess what?
People started jumping in with their questions! Engagement skyrocketed, and the community became vibrant and interactive.
If you’d like to be part of this growing community—the Digital Coaching Club—I warmly invite you to join us for free.
👉 Join here: Digital Coaching Club WhatsApp Group
Almost every day, I open the group for live Q&A sessions.
It’s a fantastic opportunity to get your questions answered and connect with like-minded individuals.
The Bottom Line
You don’t need to overwhelm yourself by being everywhere. Just pick one from each category:
- Social Media Platform – Where your audience hangs out the most:
- Choose based on your content style and audience preferences.
- Funnel/Lead Magnet – To grow your email list:
- Select a method that provides value and resonates with your audience.
- Community Platform – To engage and build relationships:
- Opt for a platform that you and your audience find easy and enjoyable to use.
Let’s take inspiration from successful brands and apply this strategy to our journeys.
After reading this, reply back and let me know whom you imagined and if they also have this TRIO setup.
Looking forward to connecting with you in the group!
P.S. Success doesn’t come from spreading yourself thin but from making meaningful connections where it counts.