When you’re ready to take your coaching business online, you’ve probably heard terms like webinar funnel, workshop funnel, 1-1 funnel, free workshops, paid workshops, and more. With so many options available, how do you know which funnel is the best fit for your business?
The truth is, there’s no one-size-fits-all. The right funnel depends on three important factors:
- Your buying behavior
- Your product costs
- Your preferred sales style
Let me break each one down for you and give you a few examples to help guide your decision.
1. Your Buying Behavior
Think about your own purchasing journey. The way you like to buy could be a good indicator of how your potential clients want to buy. Consider these questions:
- Do you prefer to attend a free webinar before making a purchase?
- Do you find more value in paid workshops that give you direct insight before buying a course or service?
- Do you need a 1-1 consultation to get all your questions answered before committing to a purchase?
For example, if you’re someone who likes to attend a free webinar to understand the value before spending money, this could be the right path for your audience too. On the other hand, if you prefer to invest in a paid workshop where you can gain deeper insights before buying, you might find that your audience will respond similarly.
Replicating the process you trust will allow you to build a funnel that feels natural for you and resonates with your ideal clients.
2. Product Pricing
The price of your product or service can drastically change the way you approach selling. Here’s how to break it down:
- Example: If you’re selling an entry-level course for ₹10,000, a free webinar where you explain the core benefits and give them a taste of what they can expect works perfectly. The webinar serves as the final nudge they need to make the purchase.
- Example: If you’re selling a coaching program priced at ₹50,000, hosting a paid workshop for ₹1,000 could be a great way to qualify serious prospects. After delivering tons of value in the workshop, you can invite them to join your full program. Or, after a 1-1 consultation, you’ll be able to address their concerns and close the deal more effectively.
3. Your Preferred Sales Style
Your lifestyle and sales preferences also play a big role in choosing the right funnel. Ask yourself: what kind of work style and interaction do you enjoy the most? Here’s how each funnel might fit into different preferences:
- Example: If you love explaining strategies and interacting with a wide audience at once, a weekly free webinar where you give actionable tips and pitch your product at the end could be your best bet.
- Example: You run a ₹500 paid workshop on developing a strong personal brand. By the end of the session, your audience is so engaged and values your insights that they’re more than happy to invest in your high-ticket course on the same topic.
- Example: After hosting a free webinar, you invite participants to book a free 1-1 consultation. During the call, you listen to their challenges and present a personalized solution—your high-ticket program.
Remember, every funnel works. It’s just about choosing the one that fits your style, your audience, and your product.
Whichever funnel you choose, it’s about making it work for your strengths and your business goals.