Meet Our Client: From Institute Owner to Online Coaching Success
Our client, a dedicated soft skills coach, was once an institute owner dealing with the overheads of office rent, employee salaries, and the daily grind of commuting.
He dreamed of a better work-life balance and the freedom to work from anywhere.
By transitioning to online-only coaching, he not only eliminated those burdens but also began consistently making ₹10 lakhs per month.
Now, he enjoys the flexibility of working from home, spending more time with his family, and focusing on what he loves most—coaching.
I’m sharing his journey to show you that this kind of dream life is within your reach too.
July 2024 Webinar Performance at a Glance
Let me break down his July 2024 Webinar Performance to show you how he achieved this success:
Breaking Down the Success Formula
1. How did he make ₹10 lakhs with that ad spend?
Think of his ad spending like planting seeds.
For every rupee he planted, he harvested ₹4.89 in revenue—his Return on Ad Spend (ROAS).
His investment grew exponentially by targeting the right audience and delivering valuable content.
2. What’s ROAS, and why does it matter?
ROAS is like your coaching business’s growth multiplier.
It measures how much revenue you earn for every rupee you spend on advertising.
A ROAS of 4.89 means you’re making ₹4.89 for every ₹1 spent—a clear indicator of effective marketing.
3. Do I need a big budget to start?
Not at all!
You can start with as little as ₹100 per day to learn the ropes and generate a few leads.
When you’re ready to scale up and conduct webinars, I recommend investing ₹1,000 per day.
This approach can bring in 100-150 leads per week, with about 25-40 attendees per webinar, leading to initial sales.
Reinvesting your profits will help fuel your growth.
4. What about GST and taxes?
GST is like setting aside a portion of your earnings for taxes, similar to saving a part of your salary.
In this case, ₹1,34,768 was allocated for GST payments.
It’s essential to factor this into your financial planning to understand your true net profit.
5. Is this achievable in my coaching niche?
Absolutely!
These strategies are versatile and can be tailored to any coaching niche.
Whether you’re in soft skills, academic tutoring, or personal development, the principles remain the same.
Understanding the Coaching Levels
To maximize profits and provide value at different stages, consider structuring your coaching programs into levels:
- Level 1: Starter Course
- Price: ₹5,000 – ₹15,000
- Description: Introduces core concepts and provides foundational knowledge.
- Level 2: Advanced Course
- Price: ₹30,000 – ₹1,00,000
- Description: Offers in-depth guidance and personalized support.
- Level 3: Premium Course
- Price: ₹2,50,000 and above
- Description: Provides comprehensive training and one-on-one coaching. These are often easier to sell to your Level 1 students who’ve already experienced the value you offer.
Addressing Your Concerns
“I’m new to online coaching. Can I really do this?”
Yes, you can! Every expert was once a beginner.
We’re here to help you every step of the way with comprehensive support, resources, and a welcoming community.
“How long will it take to see results?”
While it varies, many of our clients start seeing significant improvements within a few months with consistent effort and optimization.
Ready to Visualize Your Success?
I’ve created a FREE ROAS Calculator to help you see how your investment can translate into revenue.
It’s like a roadmap showing you how to reach your income goals.
Get your personalized ROAS Calculator now!
Simply reply to this email with the word “CAL” and I’ll send it your way.
By using the calculator, you’ll be able to:
- Visualize Your Investment: See exactly how your ad spend translates into revenue.
- Plan Strategically: Make informed decisions about where to allocate your marketing budget.
- Maximize Profits: Optimize your campaigns to achieve the highest possible returns.
A Personal Note
I know venturing into online coaching can feel overwhelming. I’ve been there myself.
But remember, every successful coach started exactly where you are now.
With dedication, the right guidance, and effective strategies, you can turn your passion into a profitable reality.
Imagine the freedom of working from home, setting your own schedule, and making a real difference in people’s lives.
I have written a book on the same, it’s called “The Crore Coach”
Want to get a copy of the step-by-step roadmap to becoming The Crore Coach?
For a comprehensive guide on building a successful online coaching business, check out my book, available on Amazon.
It’s packed with insights and actionable steps to help you on your journey.
Reply “CRORE” and I will share you the link to get the physical copy of the book.
Disclaimer: Results may vary based on individual effort and market conditions.