I had a sales call with a coach who’s been stuck for the last 6 months, trying to decide on the right agency to help him scale. On paper, he has everything going for him—incredible skills, glowing testimonials, and a clear vision for where he wants his business to go.
Sometimes, coaches like him even have testimonials and a proven formula that’s already delivering results to their students. They might even be doing some business here and there using organic methods. But despite this, they hit a ceiling and struggle to grow beyond a certain point.
But here’s the heartbreaking part: despite all this, he’s been paralyzed by indecision.
For 6 months, he’s been caught in a cycle of overthinking, second-guessing, and trying to compare agencies based solely on price. He’s spent countless hours researching, weighing options, and talking to different providers—yet he’s still in the exact same place he was half a year ago. No growth. No progress.
And while he’s been stuck, his competitors have been moving forward. Every day he hesitates, his business loses momentum. Potential clients who could’ve been his are now working with others. All the while, he knows deep down that his skills and testimonials mean nothing without action behind them.
6 months of lost time can feel like an eternity in business. It’s not just the lost revenue that stings—it’s the missed opportunities. The missed chance to help more people, to grow, to reach his full potential.
And now, he’s back at square one, overwhelmed and frustrated, wishing he had just taken that first step 6 months ago.
This isn’t just his story—it’s a story I see repeated so often. I don’t want it to be yours.
If you’re not sure what to do next, here are three options to consider:
- Choose a partner based on value, not just price. Look for someone who can bring real results, understands your goals, and aligns with your vision.
- If money is tight, enroll in a course to learn the basics and keep moving forward at your own pace.
- Get hands-on. Start by watching YouTube videos, learn as you go, and apply what you learn in real life. Test things out with a minimal ad budget and build your experience from there. It’s a slower route, but it helps you learn by doing.
Action Creates Momentum
The worst thing you can do is nothing. Whether you invest in an agency, take a course, or get hands-on with a small ad budget, the key is to take action now. Sitting on the fence will only hold you back from the progress you’re meant to make.
Don’t look back in 6 months and wish you had moved sooner. Your future self is counting on you to make the right decision today.